Done right, once, by one person who answers the phone.
Most contractors have a website, a GBP, and a pile of reviews they never responded to. None of it is connected. That’s why it doesn’t work.
No pitch. No pressure. No contracts.
Most contractors I talk to have tried at least one of these things before — a website from an agency who disappeared after launch. A marketing company that sent monthly PDFs full of graphs but nothing changed in search. I get it.
Your website, your Google Business Profile, your reviews — they’re not separate problems. They feed each other. When they’re all working, you show up. When one is broken, the others suffer. Most businesses fix them one at a time, with different vendors, and wonder why nothing sticks.
I’ve built websites and done the SEO for the same businesses, and they work completely differently when one person owns both. Here’s exactly what I do and what it means for your business.
Get found when someone in NWA searches your trade
Right now, someone in Rogers or Fayetteville is searching “HVAC repair near me” or “plumber Bentonville” — and your competitor’s name is showing up instead of yours. That’s a call you didn’t get.
Local SEO is how I fix that. I look at what keywords your customers actually use, make sure your service pages say the right things in the right way, and build the citation and link signals that tell Google you're a real, established business in this area. 46% of Google searches have local intent — and the businesses in the top 3 positions get the overwhelming majority of those clicks.
- Keyword research for your specific trades and service areas
- Competitor gap analysis — what they rank for that you don't
- On-page optimization of service and location pages
- Citation building and NAP cleanup across directories
- GBP signals aligned with your website
- Monthly plain-English reporting — not buzzword soup
- Ongoing adjustments as rankings move
After this, you rank for the searches that used to go to your competitors.
A website that earns its keep every month
A website that doesn't show up in search doesn't help you. A website that shows up but doesn't convert doesn't help you either.
I build mobile-first websites specifically for home service trade businesses. Fast load times (your customers are often on phones at job sites), clear calls to action, SEO structure baked in from the start, and schema markup that helps Google understand who you are, where you work, and what you do. You won't get a hand-off email with a password to a dashboard you've never seen and a vendor you can never reach.
- Custom mobile-first design — not a repurposed template that looks like every other contractor in town
- Full on-page SEO setup: title tags, meta descriptions, heading structure, schema markup
- Click-to-call on every page — the highest-converting CTA on mobile
- Core Web Vitals optimized for real-world mobile load speed
- You own it — no monthly website ransom fees just to keep it live
Starts with a 1-hour kickoff call. Most sites are live in 3–4 weeks.
After this, you have a site that ranks and converts. Not one or the other.
Your Map Pack listing works as hard as your best referral
51% of local searches end on the Map Pack — the three businesses that show up before organic results. If your profile isn't fully optimized, you're not competing for those spots.
I audit your entire GBP and fix what's wrong. Then I keep it active — posts, photos, Q&A. An active, complete profile tells Google you're a legitimate, operating business. That's what it takes to hold a Map Pack position. If you have no posts since last winter, three photos of your van, and a description that says "We do all types of plumbing" — that's a GBP that's working against you.
- Full GBP audit — category, description, services, service areas
- Photo strategy — ongoing, trade-relevant, geotagged where applicable
- Weekly Google Posts — service offers, updates, seasonal content
- Q&A management — populate questions, monitor for spam
- Review monitoring and response support
- Monthly visibility report — impressions, calls, direction requests
I audit your GBP as part of the free strategy call — you'll know exactly what's missing before you decide anything.
Reviews are the first thing a new customer checks
A contractor with 12 four-star reviews loses jobs to a competitor with 47, even when the first contractor does better work. The problem isn't the quality of your work. It's that you don't have a simple system for asking.
I build you one. A short, low-friction process you can run yourself — or hand to whoever finishes the job. Most of my clients send their first review request within 48 hours of setup. I also give you response templates so new reviews get acknowledged (Google notices), and I monitor for anything worth a real response.
- Review request process built for trade businesses — post-job timing and messaging
- Text and email templates tested for trades — short enough that customers actually read them
- Response templates for positive reviews (saves 10 minutes per review)
- Guidance on handling negative reviews without making things worse
- Monthly monitoring and flagging
Most clients add 5–10 new reviews per month within 60 days of setup.
Your business information needs to match everywhere Google looks
If your phone number is different on Yelp than it is on Bing, Google has to decide which one to trust. It usually doesn't — it ranks you lower instead.
Citations are mentions of your business name, address, and phone number across directories and platforms. When those details are consistent everywhere — core directories, trade platforms, and local sources — Google treats you as a verified, trustworthy business. When they aren't, rankings suffer quietly. Most contractors have no idea how many incorrect listings are out there under their name.
- Full citation audit — every directory your business appears on, correct or not
- NAP cleanup — fix wrong phone numbers, old addresses, and duplicate listings
- Core directory build — Yelp, Bing Places, Apple Maps, BBB, Facebook
- Trade platform submissions — Angi, HomeAdvisor, Houzz, and others relevant to your trade
- Ongoing monitoring — catch drift before it damages your rankings
- Monthly report showing citation count, accuracy score, and changes
I include a citation audit in the free strategy call — you'll see exactly how inconsistent your listings are before committing to anything.
After this, Google's signals agree — and your local rankings reflect it.
See where you stand in under 2 minutes
Not sure which of these you need first? Run the free audit. Enter your business name and city, and I’ll show you your current local visibility score, what your Google Business Profile is missing, and which gaps are costing you the most calls.
Takes about 90 seconds · No email required · No pitch at the end
Honest pricing. No long-term contracts.
Every plan is month-to-month. If it’s not working, you can leave. Most clients start on Growth — I’ll tell you if something different makes more sense for where you are.
Visibility
For trades that have a decent website but aren't showing up in the Map Pack.
- Google Business Profile full audit + optimization
- GBP management — posts, photos, Q&A
- Citation cleanup (top 15 directories)
- Monthly visibility report in plain English
- Review request process — templates + guidance
Growth
For trades ready to rank above competitors and turn search into calls.
- Everything in Visibility
- On-page SEO for up to 3 service pages/month
- Keyword strategy — what to rank for, in which cities
- Monthly competitor tracking
- 1 local content piece per month
- Priority email access
Full Stack
For trades that want everything — found online, a website that converts, and a reputation that sells.
- Everything in Growth
- Website hosting + maintenance
- Up to 2 website updates per month
- 1 blog post written and published monthly
- Reputation monitoring + response guidance
- Quarterly strategy call (recorded)
- No long-term contracts — cancel any time
- I'll tell you which plan to start with on the first call
- Additional NWA service locations add at $297/month
- Pay annually and get 2 months free
Audit
I review your current local visibility, service pages, and what your top competitors are doing.
Fix Priority Gaps
I focus on the highest-impact gaps first — local relevance, on-page clarity, and lead paths that support calls.
Grow and Track
I monitor rankings, calls, and GBP activity monthly and tell you what moved and why.
The best HVAC tech in Bentonville shouldn’t be invisible online.
If you’re in NWA and you do great work but you’re not getting found — that’s fixable. Most people leave with a clearer picture of what to do, even if they don’t hire me. It’s usually not as complicated as it looks from the outside.
No pitch. No pressure.
- “I will never claim results I haven’t achieved.”
- “I will tell you if something is outside my skill set.”
- “I will never lock you into a contract.”
- “I will communicate clearly and often.”